Peci merah
PROJECT : pecimerah.com (Betawi media Portal)
DATE : 2023
SERVICE : creative design
FEATURE : Design Brand Identity & Design Illustrator
Driven by a shared vision to preserve cultural identity amidst the rapid wave of digitalization, Complex Design and several media colleagues in Jakarta established a strategic collaboration to build and develop PeciMerah.com. This news portal is explicitly designed as a comprehensive information hub that not only delivers the latest news and regional affairs but also highlights local wisdom, the preservation of Betawi culture, and the social realities of urban society. This collaboration aims to seamlessly bridge traditional values with a fresh, educational, and modern visual communication style that strongly resonates with today's generation.
1. The Essence of Collaboration Complex Design serves as a strategic partner in transforming the visual identity and public communication of PeciMerah.com (The Betawi People's Portal). Through a naturalist-modern approach, the team successfully integrated the accuracy of journalistic data with the aesthetics of digital art, thereby enhancing the reader's visual appeal without losing the local cultural roots.
2. Four Main Service Pillars
• Visual Rebranding: Modernizing the identity (logo) to be more iconic, authoritative, and adaptive, while meticulously retaining the essence of the "Red Peci".
• Journalistic & Comic Illustration: Creating original characters (such as "Bang Ocim") and comic strips ("Kampung Tigasuku") to convey social and cultural critiques interactively.
• Data-Driven Infographics: Simplifying complex data (such as stadium statistics or public policies) into accurate and easily digestible visuals.
• Media & News Assets: Designing responsive graphics to support the coverage of regional and national issues.
3. Portfolio Highlights (Case Studies) The resulting works cover a broad range of themes and deliver a tangible impact:
• Sports: Technical and structured infographics for the Jakarta International Stadium (JIS) during the FIFA U-17 World Cup.
• Politics: Publication designs for the 2024 Vice Presidential Debate, prioritizing media neutrality and credible public communication standards.
• Social/Humanitarian: Persuasive blood donation campaign materials in collaboration with the Indonesian Red Cross (PMI) to encourage civic participation.
• Economy/Public Sector: Transparency graphics for the Subsidized Groceries (Sembako Murah) program to improve clarity in local government aid distribution.
4. Technical Excellence All projects are executed to the highest standards, fully supported by three core competencies: mastery of Vector Design for highly adaptive, multi-scale assets; Digital Art for manual-digital illustrations and storyboarding; and Editorial Communication capable of translating scripts or raw data into a clear, decisive, and structured information layout.
1. The Essence of Collaboration Complex Design serves as a strategic partner in transforming the visual identity and public communication of PeciMerah.com (The Betawi People's Portal). Through a naturalist-modern approach, the team successfully integrated the accuracy of journalistic data with the aesthetics of digital art, thereby enhancing the reader's visual appeal without losing the local cultural roots.
2. Four Main Service Pillars
• Visual Rebranding: Modernizing the identity (logo) to be more iconic, authoritative, and adaptive, while meticulously retaining the essence of the "Red Peci".
• Journalistic & Comic Illustration: Creating original characters (such as "Bang Ocim") and comic strips ("Kampung Tigasuku") to convey social and cultural critiques interactively.
• Data-Driven Infographics: Simplifying complex data (such as stadium statistics or public policies) into accurate and easily digestible visuals.
• Media & News Assets: Designing responsive graphics to support the coverage of regional and national issues.
3. Portfolio Highlights (Case Studies) The resulting works cover a broad range of themes and deliver a tangible impact:
• Sports: Technical and structured infographics for the Jakarta International Stadium (JIS) during the FIFA U-17 World Cup.
• Politics: Publication designs for the 2024 Vice Presidential Debate, prioritizing media neutrality and credible public communication standards.
• Social/Humanitarian: Persuasive blood donation campaign materials in collaboration with the Indonesian Red Cross (PMI) to encourage civic participation.
• Economy/Public Sector: Transparency graphics for the Subsidized Groceries (Sembako Murah) program to improve clarity in local government aid distribution.
4. Technical Excellence All projects are executed to the highest standards, fully supported by three core competencies: mastery of Vector Design for highly adaptive, multi-scale assets; Digital Art for manual-digital illustrations and storyboarding; and Editorial Communication capable of translating scripts or raw data into a clear, decisive, and structured information layout.
