Kemenparekraf RI
DATE : 2020
SERVICE : creative design
FEATURE : Design Product & Illustrator & Brand Identity
Executing this project was a truly extraordinary experience. Through the application of painting illustration techniques, the Complex Design team is immensely proud to have contributed a masterpiece that represents our deepest reverence for the revolutionary figure, Alfred Russel Wallace—a pivotal figure who mapped the biodiversity across the Indonesian Archipelago, and the Sulawesi region in particular.
METHODOLOGY & EXECUTION PHASES To deliver a highly comprehensive guidebook, we implemented a structured workflow divided into three primary phases:
• Phase 1: Research & Textual Data Curation: Processing raw field survey data to meticulously extract essential itinerary points, primary destination coordinates, and catalog the endemic fauna in each transit region.
• Phase 2: Custom Illustration Production (In-house): Creating hundreds of digital illustration assets with high artistic value to establish a premium visual identity, encompassing:
o Historical Figures: A detailed facial reconstruction of Alfred Russel Wallace.
o Endemic Fauna: Captivating and anatomically accurate illustrations of rare wildlife, including the Tarsius (highlighting its large eyes), Macaca (depicting natural gestures), Maleo and Bidadari birds (showcasing exotic plumage colors), Anoa & Babi Rusa, through to the Kupu-kupu Raja (Raja Butterfly).
• Phase 3: Design, Infographics & Layouting:
o Isometric 3D Maps: Designing tourism navigation maps that comprehensively visualize air, land, and sea routes (covering North Sulawesi, Gorontalo, North Maluku, South Sulawesi, and the Selayar Islands).
o Typography & Layouting: Implementing a precise grid system to perfectly balance narrative and historical texts with illustrative elements, ensuring optimal readability.
FINAL OUTCOME & CORE VALUES This project successfully delivered an exclusive, national-scale edutainment tourism guidebook masterpiece, featuring an earthy-toned color palette that authentically represents the wild nature of Wallacea.
This book redefines the standard for government institutional publications—shifting from a rigid format into a practical, highly collectible guidebook for both domestic and international tourists. This achievement directly asserts the strength of our illustrator team in translating abstract scientific concepts into premium commercial visual assets. Furthermore, the success of this project simultaneously proves Complex Design's outstanding capability in building and elevating the creative industry in Indonesia.
METHODOLOGY & EXECUTION PHASES To deliver a highly comprehensive guidebook, we implemented a structured workflow divided into three primary phases:
• Phase 1: Research & Textual Data Curation: Processing raw field survey data to meticulously extract essential itinerary points, primary destination coordinates, and catalog the endemic fauna in each transit region.
• Phase 2: Custom Illustration Production (In-house): Creating hundreds of digital illustration assets with high artistic value to establish a premium visual identity, encompassing:
o Historical Figures: A detailed facial reconstruction of Alfred Russel Wallace.
o Endemic Fauna: Captivating and anatomically accurate illustrations of rare wildlife, including the Tarsius (highlighting its large eyes), Macaca (depicting natural gestures), Maleo and Bidadari birds (showcasing exotic plumage colors), Anoa & Babi Rusa, through to the Kupu-kupu Raja (Raja Butterfly).
• Phase 3: Design, Infographics & Layouting:
o Isometric 3D Maps: Designing tourism navigation maps that comprehensively visualize air, land, and sea routes (covering North Sulawesi, Gorontalo, North Maluku, South Sulawesi, and the Selayar Islands).
o Typography & Layouting: Implementing a precise grid system to perfectly balance narrative and historical texts with illustrative elements, ensuring optimal readability.
FINAL OUTCOME & CORE VALUES This project successfully delivered an exclusive, national-scale edutainment tourism guidebook masterpiece, featuring an earthy-toned color palette that authentically represents the wild nature of Wallacea.
This book redefines the standard for government institutional publications—shifting from a rigid format into a practical, highly collectible guidebook for both domestic and international tourists. This achievement directly asserts the strength of our illustrator team in translating abstract scientific concepts into premium commercial visual assets. Furthermore, the success of this project simultaneously proves Complex Design's outstanding capability in building and elevating the creative industry in Indonesia.
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